The Swedish Rally, which is part of the World Rally Series, is our largest national sports event. The spectators travel to the tracks to see the amazing speed of the vehicles as the drive through the narrow roads. But the experience is restricted since the speed of the cars allows the racing drivers to cover a large area, and they pass an individual road section with its spectators during a brief moment. The purpose of the prestudy is to generate new and interesting mobile service concepts to increase the spectators’ experience of a rally event. The studio will conduct field work at rally events and engage in concept development.